Digital Marketing Manager

Reports to: Head of Marketing (Slumberland)
Location: Bangi, Selangor, Malaysia

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Expectations and KPI:

1. To increase the share of Ecommerce Sales from 1% to 10% by December 31, 2020.
   1. Direct online sales from ____ to ____.
   2. Market Place sales from ____ to ____.
2. To shift the marketing budget focus from 80/20 traditional/digital marketing spread to 40/60 spread by December 31, 2020.
   1. Traditional Marketing Budget: RM6 million for year 2020 – to shift to digital marketing
3. To plan, design, build and support the ecommerce infrastructure in Malaysia and Singapore, subsequently rolling out to the ASEAN countries, Hong Kong, Korea and Taiwan.
   • Revamp the websites to reflect the new direction
   • To provide digital marketing support around the region.
   • To develop the direct and marketplace systems, and infrastructure.